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The Playmates -- best known for "Beep Beep," one of several Top 40 hits -- were one of the first rock & roll groups signed to the New York-based Roulette Records, formed and co-owned by music industry leaders Morris Levy, Joe Kolsky, and George Goldner. Originally known as the Nitwits (probably a better name for them in the long run), the Playmates had been performing in ...more


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